Web to Print

Most websites are TERRIBLE at giving good response.
The vast majority of websites that have a contact form, simply have a message saying "thank-you"
when the prospect fills in the form. What a waste of money!

This is because the unwitting website owner is leaving a fortune on the table.

There are various reasons why this is such a wasted opportunity...

Firstly, most contact forms ask for either too little information...or too much.
Too little, and you won't know enough about your prospect.
Too much and they very likely not even complete your contact form anyway.

The solution?
Have a multiple step contact form process that asks the visitor for small, bitesized bits of
information at each step.

Ideally, the contact form should incentivise people to contact you in the first place -
a Free Report, Promotional DVD, Ebook, Brochuer, Voucher or Coupon all these ideas have been used successfulyl and can increase your response
rate hundreds of percent.

Why Web to Print?
Studies have shown that contacting your prospects and clients several times will increase your sales.

Dramatically!

This is why a good sales person will always shake hands with a prospect. In a retail environment, if you can get
your prospect to hold your product then so much the better.

Car salesmen have long known the value of test-drives.

It has been suggested that 7 contacts are often required for the sales process. Psychologically, people respond much better after they have
had multiple types of contact too.

This means that it's important to not just email people but to contact them in other ways too.

Of course, email should be used but not exclusively or to the detriment of other means of communication.
PHYSICAL communication, such as post can be a real bonus when used properly.

MKLINK has conducted experiments to checkout conversion rates and have concluded that posting out a CD is a good
way to increase our conversion rate as well as another avenue to get our message across.

Not only that - many companies don't bother with this essential part of their marketing which means, as usual, having better customer service
will enable you to out-sell your competition.

For a site designed to generate leads, a typical combination might be :

Step 1 Capture contact details via a contact form on the website.
Step 2 (Immediately after Step1): Email a Free Ebook, download, Quote etc.
Step 3 (Immediately After Step 2) : Post out a Welcome Pack.
Step 4 (3 Days After Step 3) : Send a Follow Up Email, offering a bonus.
Step 5 (4 Days after Step 4) : Follow up with a Phone Call
Step 6 Repeat sending emails & follow ups.

This is just an example and the variations of faxes, letters, calls, emails, mailings are almost infinite. Yet so many people simply have a website and a contact form and virtually no follow up system, which is crazy because that's just leaving money on the table.

Personalisation is Key
Personalisation is definitely the difference between success and failure and the more you know about your client and SHOW that you know about your client
or prospect the better your sales will be.

How many more sales could you make if you sent your prospects a "Thank You" card with a personalised message inside it thanking them for their enquiry, perhaps with an offer or a coupon inside it?

Many people don't do this because they think it will be a lot of hassle but they don't realise that it can all be automated by MKLINK Marketing.

So you can have CD's, DVD's, flyers, mailshots, catalogues, samples, letters, cards and mailers of all descriptions posted automatically so you don't even have to lift a finger.
And each one can be personalised as much as you like.

By the way, personalised mailings out-sell non-personalised ones typically by 40%.

Obviously, what you send out is dictated by the profitability of the prospect or client. Someone interested in placing an order for a light aircraft would probably warrant more expensive mailings than someone considering buying stationery. Someone buying regularly would require more FREQUENT communications.

Note, don't forget the LIFETIME value if the prospect or client.

How does this Link to The Internet?
The next dimension to personalising mailings is to link them in with personalised URL's, or "PURLs" for short. So, if you sent a mailing to John Smith then you could ask John Smith in the mailing to have a look at www.yourdomain.com/JohnSmith for example.

All of a sudden, your conversion rate increases even higher and of course you can then track your activity online and personalise John Smith's experience even further and build a profile of him.

So the upshot of all this is that if you are not sending personalised mailings to your prospects and customers then you will be losing sales.
This is a shame because at this point, you've done all the hard work by getting the prospect to your website but then let the prospect down at the last hurdle.

It can be automated so that all you do it test the results and see the increase in conversion without any extra effort once the system is set up!

MKLINK can link your contact form to an intelligent online-database and provide your automated, personalised emailings and printed postage for you.

For your info-pack about this service simply click here >>